What is Level 4?
Level 4 is a unique management consultancy that brings a new perspective to solving your business challenges. We call it applying a design-based perspective to critical issues.
Greg Hinzmann started Level 4 in 2001 with the goal of helping companies become more successful through design by creating Design Value Added (DVA™).
Level 4 helps companies transform their brands and products with the strategic use of design. By merging an awareness of design with business strategy we create frameworks for making your products and your company, more successful.
The Four Levels of Design Management
| Level Four | Strategy | Focus on integrating design across functions and addressing strategic business goals. |
| Level Three | Planning | Focus on ensuring consistency across product lines and providing direction for future products. |
| Level Two | Management | Focus on managing the process and ensuring time and budget for the effort. |
| Level One | Execution | Focus is on reacting to events. Design is often an after thought. Limited in time and budget. |
